Storytelling
Educational Printables
The SMUSA Pitchbook goes in depth with technical about each of our wines and the regions they hail from.
An example of our demo sheets to help those not in the wine industry better represent our wines to consumers. It is essentially a picture-heavy abbreviated tech sheet.
There are also sell sheets that round up wines by varietal or style.
Features & benefits pages help sales to remember what makes our wines unique in the marketplace.
Interactive pdf to help sales and distributors find the educational assets they need!
Example of staff training card to assist on- or off-premise staff to become more comfortable talking about our wines.
Onboarding program
Snippet of onboarding wine training guide developed for SMUSA. The program includes basic wine knowledge plus brand education and a look at all Italian wine regions. There is also an online portion to reinforce this information that includes quizzes and exams to measure retention.
Example of longer training guide aimed at on-premise staff to help them understand an Italian region, how to sell those wines, as well as our wines from that region.
Several short educational videos were made as part of the SMUSA Università Onboarding platform to explain specific vineyard and winemaking topics: